I work with founders, institutions, and independent organisations to define who they are and express it with conviction.

The people I work with care deeply about what they are building. They are often at moments of change – launching something new, formalising growth, or giving form to what has evolved organically. My role is to establish strong foundations, then develop verbal and visual systems that can endure.

The output may be a brand architecture, a messaging framework, an identity system, or a set of practical guidelines that support internal teams and external partners. The principle is consistent: foundations first, expression second.

I work independently and selectively, often through referral. Engagements are immersive, collaborative, and shaped by insight, not impulse.

Based in Swindon. Working internationally.